nakedadmin wrote: ↑
Mon Aug 07, 2017 2:27 pm
Time4Change wrote: ↑
Mon Aug 07, 2017 2:21 pm
We members want direct access to the board not some divisional councils that did not stand up for us members.
That's hitting the nail on the head.
Since Brett picked up on the issues at CPA, I bothered to have a quick read of the last 4 annual reports, something I hadn't done since about 2012. I noted the following, just quickly -
1. the "huge marketing expenses" line has been pretty flat the last 3 years
at around $30M
2. The surplus has grown from $68.7M to $90.4M , and cash from $39.1M to 97.1M over the last 4 years - in a member-representative NFP !!!
3. Key compensation grew 20% last year,
ridiculous at any time let alone in a country where media are reporting wage stagnation
4. Here's a beauty: response rate to the 2016 Member Satisfaction Survey? Just 4%. Compare that to typical employee survey responses in large corporates of 50-75%
Is it any wonder we ended up in this sorry state when member engagement is so low, and some of the trends have been visible for years. If one outcome of this shambles is higher levels of member engagement into the management and Board, then that's a great outcome.
I know for a fact that some councils asked Alex and the Board the questions from members about the one-man-Malley strategy - at least 3 years ago. Its a logical question because the marketing expense is flat, so the spend on the Naked book and branding, and the TV show must have come at the cost of something else. The response back then was the same as Alex was trotting out on the ABC just recently: " Membership is growing faster than ever, retention higher than ever, its just a few disgruntled members, the member feedback is overwhelmingly positive, its a great story". What else can they do when the CEO is telling them to their faces that its all good? And, I know some Councils in both Australia and overseas were asking the questions again this year too.... but the Board was resolute in its "this will all go away" strategy. We are in debt to Brett, other key members, and the AFR for keeping up the pressure from outside.
This Councillor gave up a lot of personal time to attend meetings, meet with students, universities, other accounting bodies, and deliver CPD to members over 6 years until 2015. If it wasn't a 4 hour round trip from my office to the city and back home, it was straight off a long haul flight from business in Asia or the USA (my day job, not CPA stuff). I once led a council meeting at 3am my time, because of where I happened to be. All of this voluntarily and unpaid, on the notion that i was "giving back". So if you think you're pissed off about what has happened ....get in the queue.