Call for volunteers - Phone campaign - promote the spill

[nakedadmin]

We have about 4,500 phone numbers of CPAs in public practice. Unfortunately emails are often not read so we need to do a phone campaign to contact these people. Most CPAs still don't even know about what is going on, which if you don't read the AFR you could easily miss it.

If you are able to help by calling some CPAs in practice, please reply to this message and I can allocate you some phone numbers. We need to do this in an organised way.

[CG9999]

Happy to help Naked.

To ensure the message is consistent, is there or do we need to develop a standard list of issues/script?

[CG9999]

PS - I am SA based.

[Edward1]

Why not hand out flyers? Event in Melbourne in July ? Or is this too far?

[Ken Crout]

Yes . . . count me in . . . we retirees have lots of free time.
Cheers,
Ken Crout

[antiwarclan]

Hi Guys,

I have been allocated to a list of 50. I just wanted to know, if you have got a firm that has more than 1 CPA member. Do you speak to all of them or you simply call the principal or boss or partner?

[nakedadmin]

I'd suggest any one CPA in the firm at any level although I'd ask to speak to the partner, if they are not available any CPA and leave it with them to pass it on. There are a lot of numbers to get through. Also being a volunteer for the phone campaign you should have access to the phone private forum which I have put an outline/suggested phone script. I think it will evolve as we go.

[Stomper]

Why not hand out flyers? Event in Melbourne in July ? Or is this too far?

I've mocked something up - just need to finalise wording, get professional graphics and approval!

CPA Leaflet 1.JPG (59.38 KiB) Viewed 4557 times

CPA Leaflet 2.JPG (67.46 KiB) Viewed 4557 times

[nakedadmin]

Looks nice but I can't read the text. Did you say the excessive remuneration was above article 45 limits.

[nakedadmin]

Also the phone group permissions were set up wrong. Fixed now so that the phone team will have access.

Any more volunteers let me know.

[Stomper]

Looks nice but I can't read the text. Did you say the excessive remuneration was above article 45 limits.

Haven't finished the text yet - some is Lorem Ipsum until I get a final first draft.....

[Edward1]

Looks good - but, I'd keep the first page simple to grab attention. What are the core traits of CPA? Professionalism, Governance, Trust, Respect (or similar - look at the CPA website - it would give you the core values). I'd put them in large bold text one under the other and then say "we value these - the current board doesn't. Needs to grab the attention instantly and convey message rather than a lot on the page. If you use graphics you don't want copyright problems....just my thoughts but someone with media/advertising experience should assist.

[passedfc]

thanks naked and stomper ... and others.. this is useful..
will get to the separate forum naked .. have rung 10... 5 already in... 5 had no idea !!
stomper !!! are you in advertising !!???

[nakedadmin]

Thanks passedfc this is exactly what we need as it gets it into networks outside our current support base.

[Grimace]

thanks naked and stomper ... and others.. this is useful..
will get to the separate forum naked .. have rung 10... 5 already in... 5 had no idea !!
stomper !!! are you in advertising !!???

I work with an advertising copywriter and would be happy to run some questions past him if you've got any.

Some points I've learned about producing copy from working with him:
- You need to distill everything down to a simple message, the simpler the better;
- With your messaging, you express things in terms of benefits to the consumer of the marketing collateral;
- You don't want too many words;
- The images you have need to flow, and;
- You need a call to action.

[HLBOBB]

Good afternoon, happy to help, based in Port Macquarie and Chatswood, NSW. Let me know what you'd like me to do. Thank you for all your work

[Ken Crout]

Momentum is obviously slowing, as we try to enlist CPAs to sign up to the proposed spill motion. Some 2,700 so far - - - but we need another 3,300.

I hate to be negative about the phone campaign, but it is seems like a lot of effort for very little gain.

How about using the fighting fund to place advertisements in all major newspapers?

[nakedadmin]

We have not really started the phone campaign yet. Momentum is not stalling. I think that what happened is that the initial numbers were drawn from people who already know about it. We need to reach out to CPAs that have not found out about it yet. There is 4,500 on the list so I think we need about 100 volunteers.

[stuart7111]

I will take 100 numbers to get started.

[stuart7111]

I would say we make a call, speak to a CPA, ask them for an email then send a template message with a link to the survey form.